The Connotation Deconstruction of Cross-Border E-Commerce Emterprises Empowered by New Quality Productive Forces: A Case Study of Guangdong Industrial Clusters

Abstract

Against the backdrop of economic globalization, the “dual carbon” goal and “dual circulation” strategy, China’s cross-border e-commerce enterprises face opportunities from digital technology development and challenges such as a complex international environment and hindered transformation and upgrading. Centered on the collaborative empowerment of technology, data, and laborers, new quality productive forces offer new insights for their upgrading. This paper deconstructs its connotation for cross-border e-commerce, identifies core elements (technological innovation, data elements, new-type laborers), explores their coupling mechanism, and builds a technology–market–ecology framework. By analyzing three typical Guangdong industrial clusters, it verifies the framework’s effectiveness, finding that new quality productive forces significantly empower in three dimensions, drive industrial transformation from single-point breakthrough to systematic reconstruction, form a “manufacturing + service + data” model, and support high-quality development.